Analysis of 2012 Presidential Campaign Adverstising Research Paper

Analysis of 2012 Presidential Campaign Adverstising - Research Paper ExampleThe 2012 political environment was a tense maven with Obama and Romney trying to paint the other as the wrong man for the American presidency. While Obama focused on his track record which was pretty impressive to test the American voter that he was the best unsophisticatedate for the job, he used Romneys Wall Street record and role in the 2008 world receding to throw mud unto his opponent . His position was a delicate one since, though he had managed to see to the elimination of most of Americas problems, he had thrown his farming into its greatest debt ever. It was a delicate balancing of power that required him to convince the American voter that even with the huge debt he had created for the country he inevitable more money to alleviate most of the population from the problems it faced in its daily roles. His drift adverts therefore focused on his track record and yell for better days ahead.On the other hand, Mitt Romney had a harder task before him in terms of convincing the American voter that he could not only outdo Obama but he could change the leadership of the country and give the average American a chance to make wealth for themselves. His campaign adverts thus focused on the business part of America and Obamas weaknesses. The adverts by Romneys team thus took every word that Obama uttered and used it against the then superjacent president. The two candidates campaign adverts thus had different themes but their central message was the bettering of Americans life . 3. Obamas Adverts unceasingly The advert by Obamas campaign team dubbed Always has the candidate in question clarifying a statement he had said earlier on that if someone had built a business, it wasnt from their restore efforts but from the support of other Americans who leaned hard to see to their dreams. Romneys team had interpreted that to mean that every American who owned a business had no right to it. The truth was that Obamas words meant that the American dream can only be realized by the unity and oneness of purpose that the citizens construct always shown. It portrayed him as a candidate whose aim for the American multitude was a hardworking and prosperous nation characterized by hard work and looking out for one another4. Firms This is an advert aimed at Romneys record on Wall Street as far as his private equity loyal and wealth are concerned. Romney had not revealed his wealth and thus the campaign aimed to paint him as an enemy of the people who had personal aims as opposed to Obamas open and candid nature. The advert alleged that Romney had hidden wealth in Bermuda, Switzerland and the Cayman Islands. He was also accused of having sent jobs to India when he was a governor for Massachusetts. These hidden properties are allegedly meant to reduce the amount of tax the American government gets from them. The voter therefore has the notion that Romney is the enemy and n ot the friend since while they pay taxes he hides his treasure in another country and sends jobs overseas while the citizens he