Advertising in Deisgn Essay Example | Topics and Well Written Essays - 750 words

Advertising in Deisgn - Essay ExampleAt the precise basic level of effective announce stands the ability to engage the consumer and capture their interest. In this way, design is one of the fundamentals of how this interest can be engaged and how a first impression of the tighten/entity/organization/business in question can be represented (Croft, 2014). As such, firms must realize that the design process is a stage that corners should non be cut and costs should not be saved. The underlying reason for this has to do with the fact that effective design of any advertising piece is in conclusion the initial representation and branding for the business or organization in question (Muryjas & Muryjas, 2013). As such, presenting a below quality design will in effect destroy the level of engagement that such a piece of advertising could have otherwise hoped to have achieved within any specific market. Unfortunately, many of the machination design studios that are responsible for creati ng the basic renderings for how advertising will take place are oftentimes somewhat divorced from the process itself. What this creates is a slur in which the nuances of what is being created are oftentimes lost on the designers (Lin & Chin, 2013. For this very reason, more and more advertisers have begun to integrate art design specialists within the very first iterations of advertising/market planning. In such a way, the message of what his being represented can more effectively and clearly be displayed by dint of the designs that are utilized to help sell a given good or service (Matisoff et al., 2014).The congruity of the design is also an element that is oftentimes overlook (Kwong et al., 2011). Even if the design stage and result is something that is visually appealing, the level to which the design resonates with what is being sold or what is being advertised is the true measurement of success. Instances abound in corporate history in which large multinational firms engag ed in extraordinarily expensive