Creative Process Assignment Article Example | Topics and Well Written Essays - 750 words

Creative Process Assignment - Article Example Ideas sometime needs inspiration forexample a personmay have a dream which gives them an idea. This idea has to be worked on immediately thus this person has to wake up in the middle of the night to right down these ideas lest they forget. Normal situations like taking a shower, watching a film or walking in the streets have a tendency of producing big ideas. In my own perspective everybody is creative if they decide to put their mind to it (Jaffe, 2003). Butif we look at the history of creativity which is the cornerstone of advertisements big ideas, we find out that the minds ability to be creative has been overshadowed(Griffin & Morrison, 2010). Creativity is a tough thing for most people yet it is very important in the contemporary society(Jaffe, 2003). Creativity is a process that seeps into the mind of the people. Everybody has their own creative process since each mind is unique thus ideas are born differently(Griffin & Morrison, 2010). I have my own creative process which I use to deliver my big ideas and I have to know my process just like an artist knows his tools. Novelty is my number one tool that I use before even starting the creative process(Griffin & Morrison, 2010). I do not necessarily have to have the idea at hand but if I have novelty I can always come up with new ideas which bring dynamism to the advertising world. My creative process involves four significant stages with the first stage being preparation(Griffin & Morrison, 2010). The preparation stage is where in my opinion makes the creative process tough. An example is when you see a person walking down the street you don’t look twice or remember him or her a few seconds after they have, passed. Why? Because it is ordinary, it is normal nothing stands out worth remembering(Jaffe, 2003). Now this same concept must be played in creativity in advertising. The preparation part means that I have to find out something new, something

Learning Theory Essay Example | Topics and Well Written Essays - 1000 words

Learning Theory - Essay Example Kolb. However in the recent years the ways of learning given by Kolb have been amended and put into different forms. This essay would further analyze the different ways of learning in the light of the basic tool of Kolb. According to David A. Kolb individuals learn through four different styles. The styles followed by individuals are in accordance to the behavior exhibited by the individual. These four learning techniques not only apply to objective instances but also to practical ones. It helps to decide and take decisions accordingly in businesses and while leading. The learning ways given by Kolb have changed through out to give a better understanding to the learners. These can be divided into Activist, Reflective, Theorist and Pragmatist. People who tend to work out their role through experimentation are included in the group of Activists. Individuals in this group tend to play an active function to attain knowledge and produce effective results in accordance. As experimentation is the basis of this group it makes the individuals change the whole scenario of a certain theme. It can be said to be a disadvantage if used in an environment where theories and structure play a role. The main key to this type of learning is getting influence from others and then taking an action accordingly. Similarly this learning style can be an advantage if used at a place where individuals are more goal oriented. This learning technique can be made stronger if facts are used instead of direct experimentation. One can think properly before carrying out a certain step and this can make this learning style a perfect one. Furthermore this style is only welcomed at places where experimentation is recommended. Team work is usually preferred i n this type of learning technique as it would help the individual to take influence from others and work accordingly. Another learning way as described by Kolb is Reflective. In this type of learning one does not act or implement his thinking in the way it should be. He rather thinks and observes all the things thoughtfully for a long time. Clearing up of ideas and concepts is the basic theme in this type of learning. One is discouraged from carrying on the experimentation stage rather he is diverted towards learning and balancing concepts. In this type of learning one can evaluate a situation from all possible angles and can know better how it should be implemented in practice. However mostly they do not tend to carry out the experiments related to the concepts learned and assessed. These individuals tend to work in groups and are more diverted towards the field of arts.The third way of learning is known to be Theorist which deals with the individuals who tend to gather out facts arrange it and conclude accordingly. These types of individuals do not take into account the emotions and reality but r ather base their conclusions on theories. The practicalities of different situations are not taken into account by this type of learning individuals. These individuals are more diverted to abstract thoughts and do not pay heed to human factor i.e. the emotional factor. Most of the individuals who belong to this category may not do well in instances where the techniques are to be related to the humans or to the feelings of these human beings. Most of the people belonging to this group are more indulged in the field of science. The fourth and the last way of learning i

Journal about the text, Shame of the Nation, pages 1-37 Essay

Journal about the text, Shame of the Nation, pages 1-37 - Essay Example are major schools with nearly 99 percent of students being black or Hispanic. His claims are based on his visits to sixty different schools across eleven states. The chapter reveals that apart from racial segregation in urban community public schools, there is also a distinct culture of ensuring that non-white population is repeatedly reminded of their inferior status. The schools lack modern amenities and black children are forced to chant, ‘I can.. I have confidence that I can learn’ (34) thereby implying that do not have the abilities and they can only try. The schools subtly promote discrimination as children are not exposed to the whites on a regular basis. The peer pressure therefore often becomes the major element that dissuades them to compete on equal basis. The blacks seem to have no expectations from a society that still looks down on them. thus, Kozol’s distress is genuine when he says that it is the ‘most destructive and long lasting message a nation possibly could give its children’ (37). America is one the greatest democracy of the world which revels in its diversity. But Kozol has shown that racial discrimination is still prevalent and practiced under the guise of legal jargon. Education is the most important platform that facilitates empowerment of the people, It is especially important for people who have been marginalized for centuries and require the support of knowledge to improve not only their social and economic status but also for competing on intellectual basis with the mainstream population. But education would not be able to play its role if it is imparted within an environment of discrimination. Kozol has shown a distressing front of urban public schools who deliberately emphasize that blacks are not equal to white but have to work towards their betterment not equality. It is also very painful revelation that segregation in schools is open and is being practiced under federal

Different Aspects of E-Business Essay Example | Topics and Well Written Essays - 500 words

Different Aspects of E-Business - Essay Example An 'e-shop' is merely a shop that uses electronic means of marketing. (Timmers, 2000) In this business potential customers would often ask the agent if they have a website and they sound disappointed when the agent replies in negative. There are some amazing websites developed by some real estate businesses and just looking at the site can convinces a customer of the power of the Internet. A successful e-business organization is the one that understands the requirement and meets the expectations of their customers. (Greengard, 2000) Not only do they have pictures of properties on sale, they also offer immediate quote service, online chat service with a staff member and also make suitable recommendations based on a person's needs. Real estate sector is not comprised of many big players. In most cases, this sector is run by small business owners- who have interest in the field and the resources to conduct marketing and sale of properties. It is precisely due to this that Internet offers greater benefits to the real estate business owners. It provides them with the much-needed exposure and opens marketing avenues for them so they can reach a sizeable population of home seekers. Potential customers find it easier to visit websites and check out various real estate services in the area and call the ones with the kind of properties they are seeking.

Hospitality industry Essay Example for Free

Hospitality industry Essay I HAD the good fortune of being able to attend the Meetings, Incentives, Conventions and Events/Exhibitions Conference, or MICECON 2011, sponsored by the Department of Tourism (DOT) and by many hotels and resorts in The Queen City, Cebu just recently. I just found out that the next one will not be until 2013 since the Philippines is hosting PATA next year. Green and technology were the main themes of the conference which brought international speakers like Hitesh Mehta, a sustainable architect; Noor Ahmad Hamid of the ICCA ;Corbin Ball; Max Hitchins, the Hospitality Doctor; John Peacock of Associations Forum, Australia; Susan Cardenas of Inkaterra fame, among many others who talked about green, sustainability and the use of technology to make for more efficient MICE operations. It was a welcome sign of improvement in our local hospitality industry to see the following changes, albeit for the better: †¢ The conference did not use any Styrofoam. Water was served in reusable glasses; coffee was served in paper cups and you could use a permanent marker to write your name on the cup, so you could reuse it throughout the day. Radisson Blu gave out reusable water bottles in their trademark blue color. †¢ The conference served snacks on banana leaves on â€Å"nito† trays and during one Coffee Break, Bluewater resorts even used a nipa box lined with banana leaves that many speakers took home. †¢ The Shangri-La Mactan gave away Citronella candles in cute woven containers, as their theme was GLAMPING or Glam Camping and citronella candles sure come in handy to ward off insects in camp. †¢ The MICECON organizers led by Stanie Soriano gave away flash disks or usb sticks so you could download the presentations, rather than bringing home tons of paper or handouts. This was appropriate because of being both techie and green. †¢ The governor of Cebu gave away little banig bags with a souvenir â€Å"puso† keychain and a mini ukelele that Cebu is famous for. †¢ The Marco Polo gave away little baskets of dried fruit or mango tarts, rather than Swiss chocolates. †¢ I could feel the locavore fever running through everyone’s minds, when this event was planned. Even the speakers’ send off gifts were local Tablea Chocolates wrapped in a reusable buri box courtesy of ECHOstore (shameless plug). So, it can be done. Show the best of the country and the province, rather than buy something cheap from China or pick the usual corporate or conference giveaways. The presents were tastefully done and the meals well-prepared. The conference was very inspiring, to say the least. It gave me hope that we can plan events with a meager budget but come up with something original, environment-friendly and promote locavorism. As soon as our panel discussion on greening the industry was over, a lady approached me to seek help â€Å"to remove all plastic from her hotel.† I told her we would help find suppliers for her needs. Some attendees approached me to say they were now ready to â€Å"buy local and use local.† Our locavorism will differentiate us from other more modern Asian countries. If we use more local ingredients, use more local food and drink, we surely will stand out because we have our own unique flavors. In architecture, we also can now promote our â€Å"bahay kubo† (nipa hut) than compete with the latest glass and steel structure of Thailand or Singapore. Like the old saying goes: â€Å"If you don’t have the height, maybe you have the speed!† So let us not be disappointed or discouraged when we are compared with our Asian neighbors. Nature is in. Eco-friendly is in demand. Eco lodges are the newest craze in the hospitality industry. Even Bill Gates now  stays in a â€Å"natural† resort in China, as mentioned by our speaker Hitesh Mehta. Who knows? Maybe we can claim the unique selling proposition that we have the best eco-friendly lodges and sustainable food and drink. After all, we do have banana leaves in abundance, we have organic rice and other organic foods because we cannot afford fertilizers and growth enhancers. Let us promote our being natural, eco-friendly and sustainable. Just like MICECON 2011 did. Kudos to The Tourism Promotion Board for a job well done. Chit Juan is an owner and co-founder of ECHOstore sustainable lifestyle at the Serendra and Podium malls. She also heads the Women’s Business Council of the Philippines (www.wbcp.ph) and the Philippine Coffee Board Inc. (www.philcoffeeboard.com). She often speaks to the youth and corporate groups on Social Entrepreneurship, Women’s Empowerment through business and Sustainability. You can email her at [emailprotected] or follow her on twitter.com/chitjuan.

The Involvement Of Government In Community Sports Tourism Essay

The Involvement Of Government In Community Sports Tourism Essay Introduction: In this modern society, the development of sports has become one of the most significance aim for nations, especially for developing the professional sports and promoting participation of the mass sport. Governments establish the policies for promoting the development of sports in communities is good for the people health benefits and economic development. Therefore, the intervention of government into the community sports plays a critical role for the success of community sports. Background: Until late 1950s or early 1960s, numbers of countries have the purpose of government intervention in sport is to specific problems such as poor standards of health in urban areas (Houlihan, 1997). Nowadays, the purposes of the government intervention in sports have broadened, which is not just for providing people physical or psychological need, but also for the business purpose. Governments establish the public sport facilities in communities and urban in order to give more opportunities to participate in sports and develop the atmosphere of sports, in addition, the image of communities or urban will be improved apparently like small city Wimbledon as famous as tennis holding , and the international winter competitions in Innsbruck. In terms of economy, it can provide a lot of profits for nation, such as big events Olympic Games and World Cup, in addition to them, community sports can be a potential way to stimulate the development of economy as well, particular in the sport subcult ure, attract more people who come from foreign countries. Arguments for the reasons of government involvement: Having a famous community sport events, which enhance other industries development and such as tourism, hospitality, etc. In addition, the volunteer works play a critical role in the community sports competition, because they can help the operation of organization sports successfully. The development of elite sports can be connected to the community sports because it can cultivate ergastic talents from the community sport , which is good for the development of elite sports. Although communities sports have a promising prospect through the ways of government involvement, the negative aspects should not be ignored such as market fail, negative externalities and Tragedy of the Commons. In the social problems, the rates of crime might be increased. Hence, all of the negative aspects in the development of community sports that the governments have to overcome it. Benefits effects: Social benefits from community sports: People can get benefits from Participating in the community sports, which are the physical activity improving and health care reduction. In Australia, according to the data shows that people doing sports in communities can get health costs reduce $1.49 billion per year; and productivity gains by making the workforce healthier through increased physical activity could be as much as 1% of GDP (or $12 billion) per year. (Frontier Economics report, 2010). It can be seen that doing sports in communities that it is not only can get physical health, but also increasing the GDP. On the other hand, people can socialize with others during the competitions of community sports, in the meanwhile, the voluntary works can be enhanced by the opportunities of sports competition in the communities, which can develop the elite sports significantly. In Australia, government inputs the volunteers as value as almost $4 billion (Frontier Economics report, 2010). This is a worthwhile intervention by the Aus tralian government, because they can enhance the development of the elite sports and also reduce government spending. Therefore, governments play an important role to encourage people to engage in community sports, and increase the volunteer works. Positive externalities With the involvement of governments in community sport events, community sports have been strengthen, the holding of sport events can get benefits for host community, because the community sport is not just for the purposes of recreation and physical health, it has become common tool for local and regional economic development (Brien, 2007). There are several industries could be enhanced such as sport tourism industry, restaurants, hotels, nightspots and transportation facilities (Peter Tarlow, 2010). Sport tourism is most important industry, in Australia sport tourism might represent about 5% of the overall tourism market, equating to tourism expenditure of about $3 billion per annum (Commonwealth of Australia, 2000). government control the community sports development as the sport subculture is very important, because people to participate in the community sports is more likely to know the subculture of sports, and it is more attractive for foreigners. In Australia, sport occupies a central place within culture and identity, based on a long history of achievement across a wide range of sports (Commonwealth of Australia, 2000). Moreover, establish more infrastructures in community will enhance the development of tourism, because it is very important to retain tourists. In Australia, the Prime Minister, the Hon Kevin Rudd MP announced that 220 million funding for the Regional and Local Community Infrastructure Program (RLCIP) would be made available to build and modernize community facilities, including town halls, libraries, community centres, sports grounds and environmental infrastructure (Australian government, 2010). . Government involves in the community sport events and infrastructures have more changelings for the governments, because it decides other industries whether it develops rapidly or not. Sport policy in the community sports The development of community sports is not only for improving the regional the levels of regional and nation, also there is more meaningful that the relationship between countries can be improved due to the exchange between culture and sports. For example, in the early 1970s, in order to have a good thawing between East and West, USA sent a table-tennis to China, which is the first step to traditional diplomatic relations (Houlihan, 1991). Table-tennis can be a national identity of China, USA used the way of exchange between sport and culture in order to have sport culture exchange and promote the friendship between these two countries. Therefore, government strength the national identity started from the community sports, because they have basic level, and in order to have advancement for the development of nation identity. In Australian, the most representative sports are rugby, cricket and surfing, etc. government has support these sports increasingly in the communities. In Austra lian community sport policy also focus on children participation, which develops the grass roots sport, and encouraging all students to get healthy and physically active, which means it helps students combat obesity and preventable diseases later in life through the Australian Sport Commissions Active After-school Communities (Australia Sport Commission, 2010). Negative effects Negative externalities Government involve in community sports level has achieved a lot of positive outcomes. However, the negative outcomes in the community sport that governments have to overcome its. Having a good community sport will attract a large numbers of people to participate in, but it leads to environmental pollution raised. The governments have to solve this problem, because it can lose interesting among the spectators and participants. In addition, the hooligans and vandalism in community sport facilities are serious problems which result in public property loss, according to the Coffs Harbor City Council report that they started to strengthen measures to reduce vandalism in community sport facilities, and almost spent to the city more than $100,000 each year (Coffs Harbour City Council report, 2004). Hence, governments play an important role to reduce the vandalisms and hooligans. Naturally, increasing numbers of participants will attend because of the safety guarantee. With the development of community sports, increasing numbers of people participate in community sport because there are a lot of public sport facilities and services exist. As a result, the fitness industry will be threatened potentially, because fitness industry is beyond the budget for people who can get low incomes especially for the students, so have a good community sport facilities will give them more opportunities to do sports, even though the fitness industry has more professional guidance and facilities. Therefore, the government intervention in fitness industry is necessarily, and cultivates more talents for encouraging the development of fitness industry. In Canada, Fitness increased concern among physical educators and health lifestyle and the government supported $5million per annum to cultivate these kinds of talent (Houlihan, 1997). Tragedy of the Commons With the development of society, the use of land has become competitive because more and more companies and factories tend to use larger space to develop themselves, and also the land-ownership play an essential role for industry of real estate. It can be seen that increasing numbers of buildings have built for the business companies or government sectors. Therefore, establish more sport venues and sport infrastructures in public are not very easy, because the land area is limited. If establish in the country areas, it will lead to restrict the development of agriculture. Therefore, the development of community sports will be limited, because there is no much more space to do sports for people. Especially in China, the populations were increased rapidly during the last years, so the people who live in the city, the sport facilities in public is not enough due to the increasing of populations, naturally, the sport fields is not enough as well. Hence, the governments have to interventi on in space of community sport areas, which means give rights to broaden the space in sport areas, and more chances for people engaging in sports. Conclusion: Anyway, the governments involved in community sports for couple of reasons which include social benefits, positive and negative externalities, community sport promotion and Tragedy of the Commons for the community sports. So no matter what reasons are, that the governments intervene to the community sports for three main purposes which are people physical healthy, the development of nation economy and the elite sports. Specifically, the governments involvement is for encouraging and assisting the development of community sports. First of all, People doing community sport is not only reducing the health costs, but also having more opportunities to socialize. Secondly, to develop the volunteer works and community level sports are very important for the elite sports, because community sports is being a basic level, and there are many people who are cultivatable and promising for the elite sports. Volunteer works can be a construction of underpin for the elite sport levels. In terms of children health, governments encourage them to participate in community sports in order to reduce the diseases and obesity for them. In addition, Sport policy is good for promoting the nationals relationship such as sport and culture exchange between USA and China. Moreover, enhancing the development other industries take advantage of the opportunities of holding of the community sport events, like tourism and hospitalit y, etc. However, there are a lot of negative aspects in the community sports such as hooligans and vandalisms, environment pollution and Tragedy of the Commons, all of the negative aspects that governments have to cope with it as quickly as possible.

Business Plan for Restaurant in India

Business Plan for Restaurant in India THAKURS HAVELI is the name of my restaurant which is located at sector-34 in Chandigarh. This is a single unit, large size restaurant that serve or provide a healthy contemporary style food. . The location will be on 34 sec just outside the Chandigarh University and very close to a dense population of the target market. Location which is selected is first on rental basis. After that there is agreement of lease. After when the lease is signed there will be the 3 year of free rent for construction and in that particular course of time start up fund must be raised. After that work is complete Havel restaurant can open and then project can begin. Basically, restaurant infrastructure is a four-storey `building. The ground floor is a fast food junction where you will find Chinese, South-Indian, and American fast food, the first floor is for having lunch and dinner where you can seat with your family and enjoy wide variety of food, the second floor is for Beverages where you will find soft drinks, ice-creams and chocolates with the enjoyment of some games for kids and young ones and the third floor is for people who would like to have hard drinks such as whisky, rum, beer etc. Here you will find food of about 65 countries, new games to play and whiskies at it best. EXECUTIVE SUMMARY As the name of our business is self explanatory that we are one of the best in the business of restaurant not only in Chandigarh but also in India. We have cook of world class that means we select cook from one of the best institution of hotel management so that our customers do not get upset after coming to our restaurant. Here, we provide food of about 65 nations i.e. nearly 1000 dishes either vegetarian or non-vegetarian and as we said earlier we having a bar at the top floor having all types of whiskies, rums, beer etc. COMPANY OWNERSHIP The owner of the company is Ujjwal Galleria, who will handle day-to-day operations of the plan and will work to ensure that this business venture is a success. He will be started this restaurant in 2011, at that time it consists of only single floor but in only 5years he will be grown his restaurant in such a way that able to compete with Indias one of the best restaurants. OBJECTIVES The primary objective of ours is to satisfy customers by our products and services. Therefore we offer a range of packages and services specifically tailored to the needs of each customer. KEYS TO SUCCESS Service our clients needs promptly and efficiently. Maintain excellent working relationships with our staffs such as Managers, Cook and other staffs. Maintain a professional image at all times. CURRENT SITUATION Now days, people are a bit foodies and want to try new and food of other nations too. This is reason why the restaurants becoming so popular in India. Another reason is that people of especially metropolitan cities have a very busy life especially the bachelors who are living away from their home and doing job on cites prefers to eat in restaurants than in their home. This is because they have very busy schedule and they got exhausted after doing job from morning to evening, thus prefers to eat in the restaurants. This scenario is also very common in families as most the family members are busy in their scheduled work in week days and as they got time they used to go to in restaurants to have dinner for a break. Due to this there were many restaurants are being opened in the cities and as a result of which there is so much competition among the restaurants. But despite all such competitions our Thakur Restaurant is able to lead this market in Chandigarh. The all credit is given to Mr. Ujjwal Guleria who made all this possible. INDUSTRY ANALYSIS Several new and innovative technique of cooking is a part of the factor responsible for the growth of restaurants in India. Since the government of India has a policy of liberalization of India today is also a base on the market. According to the survey of the growth of restaurant industry in India is about 5.5%. Many people are also engaged in catering. According to recent survey that was created at the end of 2012, total restaurant in all parts of the world will offer employment to 34.7million people. The fact is the growth of the hospitality industry in India will directly lead to more fast food, because in todays world, young people prefer fast food, not just a fact that the growth of the restaurant is increasing every day. International restaurant opens branches in different parts of the city through the concept of free market and the process of liberization, creating foreign investment. Future of the restaurant is very bright in India. With an increase in the growth in demand from the industry also increased. DESCRIPTION OF THE PROJECT Our restaurant is a single unit, medium size and multiple restaurants that serve or provide a healthy contemporary style food. The restaurant will be located at 34 sec in Chandigarh. Our Mission I give my first preference toward to goal of the firm. I tried my best to achieve this goal. Development and Status This restaurant (Ujjwal Restaurant) was incorporated in October 2005. Mr. Ujjwal Galleria is the first responsibility is to the financial well being of the restaurant. The high level of understanding, attitude and self respect between our staff member and to the customer. The location is only 34 seconds outside Chandigarh University and near large populations of the target market. Location was chosen for the first time on rental basis. Then there is a lease. Once, when the lease is signed there will be three years free rent for the building and in particular, that over time you start the fund should be increased. After it is completed, Thakur restaurant can be opened and then the project can begin. Future Plan If my business is successfully meeting its projection with in 2 year .then after that I would like to created or start for a second location and start making a plan for next unit. Our 7 year goal is to have 5 restaurants in different part of India having a profit of between 10000000 to 20000000. OPERATIONAL AND PRODUCTION PLANS The following operational and production strategies that taken in the Thakur Restaurants. They are: Facilities and Offices This type of plan, I would say for equipment and office, where it is located. The restaurant covers 10,000 square meters, which is around in 34sec Punjab University Chandigarh. New equipment was used and the dining room has been decorated to attract customers. Employee Training and Education In this plan I never make any compromises. Training of all employees should be required. Employees are trained not only work, but also whole concept. There is a cook who wanted to give all the detailed information and also informed of the latest information in fording the industry. Food Production Food production is also an important point in production plan. I will make most food on the premises basis. Kitchen will be very clean and totally furnished. High standard equipment would be used. System Control In this a large amount of money spent in research the quality and integrity of our food. A person is hire who do all this type of research related to quality of food. All this food cost and stock are controlled by the management which is totally computerized basis. PRODUCTION PLAN The following are the Production plan of our restaurant. They are: Our restaurant will offer a large variety of food (Indian, Italian, and Spanish). It also includes a medium scale coffee shop inside it and having a bar at the top floor. Restaurant is divided into three parts Want open a fast food for those who want to eat fast food can sit in this section. Want open for meal (breakfast, lunch, and dinner) those who want to eat this kind of food can sit in this section only. Want open coffee shop and bar or just a room for discussion where people sit and talk with his friend or any one without disturbing other. MARKETING PLAN Our marketing plan is to establish a well-regarded brand name linked to a meaningful positioning. We will have to invest heavily in market to create a distinctive brand image projecting innovation, quality and value. We also measure awareness and response so we can adjust our market efforts if required. Market Need While preparing a market plan we should know the market need. That which type of market we want or need. There are two type of market need that ant to fill. They are: First one is that to make a market that produce good quality food, having cleanliness environment, with a cheap or low rate. Second one it that to take very few time for preparing the order. In modern life we face many problems in the restaurant. The first is that the food is fat and the other is that they take too much time preparing. So keep all this in view I would like a market offering good quality food in less time allows. I would like to add a coffee shop inside the restaurant to open. This is used for all but especially for those who just want coffee after dinner or lunch. Demographics This is used to tell that our business marketing plan focus on the following category: Student = this include the student of schools and different university situated near by age is from 18 to 20. Town worker = this include the worker or person working in a firm. Thus is the largest group. Age is from 35 to 55 Tourist = this is the person who just come with their family for enjoying. This makes good market for us. Age is from 40 to 69. Advertising After that I would like to spend on advertising. As this is only the medium by which we can make our sale or increase sale. If my business running significantly over our sale then it is not require to spent huge amount of fund in advertising. HUMAN RESOURCE PLAN Ujjwal Restaurant is a unique Human Resources Management restaurant that enables the process of acquiring talent, aligning them with organizations goals and leading the transformation, to help your organization take that leap in performance. From automating routine tasks, to generating strategic reports, to giving access to employee related information through self-service, Ujjwal Restaurant does it all. Our key Modules include Performance Management, Training Development, and recruitment, HR Workgroup and Report/Analytics, Payroll, Self-Service. As far human resources plan concerns it is just about how you manages your employees, thus, the management of employees in our business is as follows: In our restaurant, there are nearly 200 employees, including lower to higher level. As we have one Head Manager who manages all the employees in the restaurant so his salary is a bit higher than the any other employee. We have head in each of the branch of the restaurant such as in cooking department, fast food department, and beverage and games department and bar department. We select employees such as cook, managers, bar server etc. who are passed out from good institution and have at least 2 to 3 years of work experience. ASSESSMENT OF RISK The purpose of risk assessment is to identify hazards that could cause harm to the risks that may result from these dangers and take appropriate measures to eliminate or control risks. Significant findings of the risk assessment should be recorded if five or more persons. Risk assessment of cumulative event distribution and can be made when information was received from the contractor, other companies and freelancers working on the site. It will also need to see the site or sites of specific identified risks to visit. The followings are the main risks in the business if the restaurants: There are many competitors in north region such as McDonald, prà ªt fast food, residency, virtual this are the competitor in northern region. McDonald is the one the best competitor for our business. It is having a more than 6 franchisee in the northern region. They spend huge amount on advertising. They take the help of all medium such as radio, television, news paper. They also offering some discount after you make the bill of 400. The reason of risk is fluctuation in the share market. FINANCIAL PLAN Financial planning is a process of formulating objectives, evaluation of assets and resources, assessment of future financial needs and plan to revise the monetary targets. Many elements may be involved in financial planning including investments, asset allocation and risk management. Taxes, insurance and real estate are usually included. There is some important point which I kept in mind while making a financial plan. They are as follows: Growth rate will be moderate, and in smooth running. Sale would like to increase at a flow of 6% per year. 3. Company like to invest in financial plan and not in the. Company (expect it be necessary) Cost of good. Marketing Fees Marketing fees is generally for purchasing the material for production and convert them into finished product. This is also important one we should reserve some amount of fund for purchasing of raw material. Fixed and Variable Expense This fixed and variable expense is also required in our financial plan. As this expense is only determine by when we survey many restaurant after that we taking actual number from this restaurant which we survey. As by this we can know our fixed and variable expense.